SEO stands for Search Engine Optimization, which is the practice of optimizing a website or a web page to improve its ranking and visibility on search engine results pages (SERPs). The primary goal of SEO is to increase organic traffic to a website by making it more visible and accessible to search engine users. Boston Web Group is a talented agency that is known as the top Boston SEO company.

SEO involves various techniques and strategies, including keyword research, on-page optimization, link building, and content creation. Keyword research involves identifying the keywords and phrases that people use to search for a particular topic or product, while on-page optimization involves optimizing the website’s content, structure, and HTML tags to make it more search engine-friendly.

Link building involves getting other websites to link back to your website, which can help improve your website’s authority and visibility on search engines. Content creation involves creating high-quality, engaging, and informative content that attracts and retains visitors, encourages them to share the content, and generates inbound links.

By implementing effective SEO techniques, websites can improve their visibility, attract more traffic, and ultimately, increase their revenue and profitability.